About

Big-budget instincts. Small-team speed.

We came up on network commercials, film sets, and productions with call sheets a hundred people long. Then YouTube changed what the work should look like, and we followed it.

Why us

Anyone can be small.

The industry is moving toward smaller, nimbler teams, and that's the right move. Organic content rewards speed, volume, and a point of view more than it rewards a hundred-person crew.

But there's a difference between a small team that has only ever been small, and a small team that learned the craft at the top end and chose to come down to where the leverage is. We know what a real production department looks like because we've run inside them. We bring that discipline to a crew that fits in one van.

That's the whole idea. The instincts of a big production, at the pace YouTube actually requires.

600+ Days on set

200+ Of those as producer

$16M Production budgets managed

The team

Who you'll actually work with.

No account managers, no handoffs to juniors. The people who pitch you are the people who make the work.

Founder · Executive Producer

Karl Danielson

It started with hobby videos as a kid, turned into tiny commercials in college, and eventually became nationally syndicated campaigns, television, and film. Then MrBeast, and with it a front-row seat to how the biggest creator in the world actually makes things.

That's where YouTube stopped being another format and became the thing worth building a company around. Karl has produced across scales most agencies never touch, from seven simultaneous sets in a single capture window to a two-person crew moving fast, and he runs every CopperFish retainer personally.

Co-founder · Producer

Abi Danielson

Abi came to filmmaking through public health, which turns out to be unusually good training for this work. She understands how a message moves through a population, and she can run a project without anything falling through the cracks.

At Beast Philanthropy she used both, telling stories of charitable giving in communities around the world. That combination, rigor about logistics and real care about what a story is doing to the person watching, shapes how every CopperFish channel gets built.

How we work

Three things we hold to.

01

Do what we say we'll do.

We'd be lying if we claimed a perfect record. But this is the thing we anchor to, and it's how we run deadlines, capture windows, and every promise we make about what lands and when. When something slips, you hear it from us first.

02

Good enough isn't.

On retainer we don't put a number on revision rounds. Counting rounds means optimizing for finishing instead of for the work being right, and the audience can tell the difference. We keep going until it's the best version of the idea.

03

Take the jobs that scare us.

The ambitious swing is usually the one that works, and it's usually the one other teams talk you out of. Seven sets in a week. MrBeast-scale logistics. The format nobody has tried yet. We say yes and then figure out how.

We've done dozens of large-scale marketing and bonus content videos, and Karl is essential. I need and appreciate his ability to manage talent and logistics.

Dallas Jenkins Creator of "The Chosen", the largest crowd-funded media project of all time

Let's talk

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